Blogs. Where milquetoast is toast. And so a question. Can a company blog be kept interesting? I mean, a company for the most part wants to avoid expressing the feisty, personal voice of opinion that make so many blogs good to read—because good to read for some so often means offensive to read for others, some of whom may be customers. So instead you usually see a focus on stuff of technical interest or on behind-the-scenes flavor kind of stuff. All of which can be interesting. But lacks spice. So is this the route forward or do you just say f**k it and get rid of those asterisks and put the /u/ and the /c/ in instead?